Manama, the Kingdom of Bahrain: Total CX, a leading provider of customer experience and digital engagement solutions in the Kingdom of Bahrain and part of the Beyon Group, has signed an exclusive partnership agreement valued at over USD 2 million with DOO, a company specializing in artificial intelligence and customer experience technologies. Under the agreement, Total CX has secured exclusive distribution rights for DOO’s solutions in Bahrain.
The partnership marks a significant step in Total CX’s strategy to expand its AI-powered customer experience capabilities, enabling enterprises across the Kingdom of Bahrain to enhance operational resilience, optimize customer engagement, and ensure business continuity in an increasingly dynamic environment.
Through this collaboration, Total CX will introduce DOO’s advanced customer experience platform to the Bahraini market, further strengthening its position as an end-to-end CX partner for enterprises across Bahrain. Through its integrated approach, Total CX enables organizations to manage customer interactions seamlessly across multiple digital channels, automate workflows, and improve operational efficiency. Combined with Total CX’s broader service offering, enterprises can benefit from a comprehensive suite of solutions, including culturally aware AI agents across voice, text, and avatar formats, contact center outsourcing (inbound and outbound), customer journey design and optimization, sentiment analysis, and advanced CX analytics and insights, all delivered through a fully managed, scalable model.
Aseel Mattar, Interim CEO of Total CX, commented: “This partnership represents a key milestone in Total CX’s growth journey. Through DOO’s AI-powered platform, we are enabling organizations to strengthen customer engagement, improve operational agility, and build more resilient business models. Building on our experience in delivering customer experience solutions to leading organizations, we are well positioned to extend these new capabilities to a broader enterprise market.”
From his end, Ali Mohsen, Co-Founder and CEO of DOO, said: “We are proud to partner with Total CX in this strategic collaboration, which marks an important step in expanding our presence in the region. We believe that AI has become a critical enabler of business continuity, helping organizations deliver more efficient and resilient customer experiences.”
This agreement reflects a shared commitment by Total CX and DOO to support digital transformation in Bahrain by equipping organizations with innovative, future-ready technologies that address both current challenges and long-term growth objectives.